"You only have one chance to make a good first impression."
And in an email, the first impression will make or break your business.
Did you ever have an ugly looking email land in your inbox?
You know what I’m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn’t feel the urge to read it. You probably just wanted to delete it as quickly as possible.
PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below – and they're just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.
DO's and DON'Ts FOR ATTRACTIVE EMAILS
- DON`T use COLOR fonts in your message.
- DO use BLACK TEXT ON A WHITE BACKGROUND. (When you're "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
- DON`T use UNCOMMON FONTS. (If someone's system doesn't recognize the font you’ve selected, they could see gibberish instead of your brilliant message).
- DO use COMMON FONTS: Arial, Times New Roman, and Courier New.
- DON`T use flashing buttons or banners in your email!
- DO use HYPERLINKS (Hyperlinks is their gateway to you-lead them to where you want them to go)
- ALWAYS use SIGNATURE TAGS (This will give your reader a look at who you are
Easy as pie...and the results will amaze you!
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