LESSON #4 - Harnessing the Power of Email Marketing

First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 50-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more -than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you'll spend precious minutes – sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.

Depressing? Not at all. After you read this today’s.
"MARKETING CONCEPTS THAT GUARANTEE SUCCESS" lesson, you’ll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email.Read on ...
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Harnessing the Power of Email Marketing
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Given the inherent problems with traditional marketing techniques, it’s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I’ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however.
Email can also cost you a fortune -- in lost opportunities AND cold hard cash --
IF you don’t know the basics. So that’s where we’re going to start. First, always keep in mind that your "primary objective", the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list – your EMAIL MAILING LIST.

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don’t miss the boat: The time is NOW to start building your list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails from people who visit your
website, as we have already discussed in a previous lesson.
Pop Quiz:
What’s the easiest way to convince people to give you their email address?
(Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box,
drive traffic to your site, and watch as people start entering their email address.
Don't have a freebie? Get a good one from the Pay-It-Forward 4 Profits treasure chest!)

Okay, so now you’re "in the groove". You’re capturing people’s emails like crazy. But if you’re just sitting there - well, you know the old saying, "Even if you’re onthe right track, you’ll get run over if you just sit there."
So what next?-- Let me take a moment from telling how to build your email list to remind you why. It’s been said that –

YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!

Think about that. Then stop thinking and get going on new ways to capture and keep email addresses. Still confused? Check out Pay-It-Forward 4 Profits and say goodbye to confusion, and hello to profits.

GIVE 'TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can’t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!

DRIP, DRIP, DRIP.
You'll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you’re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury you’re head in the sand, but that’s no way to make a million!)

If you’re serious about this - and you should be - believe me -- you really should consider tapping into the system offered by Paul Birdsall & Joel Broughton. At the Pay-It-Forward 4 Profits - 3 Step Secret site, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues to soar.

See you tomorrow for the next Email Marketing Tip.