LESSON #4 - Harnessing the Power of Email Marketing

First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 50-cents in postage alone. (And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more -than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you'll spend precious minutes – sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.

Depressing? Not at all. After you read this today’s.
"MARKETING CONCEPTS THAT GUARANTEE SUCCESS" lesson, you’ll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email.Read on ...
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Harnessing the Power of Email Marketing
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Given the inherent problems with traditional marketing techniques, it’s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I’ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however.
Email can also cost you a fortune -- in lost opportunities AND cold hard cash --
IF you don’t know the basics. So that’s where we’re going to start. First, always keep in mind that your "primary objective", the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list – your EMAIL MAILING LIST.

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don’t miss the boat: The time is NOW to start building your list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails from people who visit your
website, as we have already discussed in a previous lesson.
Pop Quiz:
What’s the easiest way to convince people to give you their email address?
(Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box,
drive traffic to your site, and watch as people start entering their email address.
Don't have a freebie? Get a good one from the Pay-It-Forward 4 Profits treasure chest!)

Okay, so now you’re "in the groove". You’re capturing people’s emails like crazy. But if you’re just sitting there - well, you know the old saying, "Even if you’re onthe right track, you’ll get run over if you just sit there."
So what next?-- Let me take a moment from telling how to build your email list to remind you why. It’s been said that –

YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!

Think about that. Then stop thinking and get going on new ways to capture and keep email addresses. Still confused? Check out Pay-It-Forward 4 Profits and say goodbye to confusion, and hello to profits.

GIVE 'TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can’t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!

DRIP, DRIP, DRIP.
You'll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you’re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury you’re head in the sand, but that’s no way to make a million!)

If you’re serious about this - and you should be - believe me -- you really should consider tapping into the system offered by Paul Birdsall & Joel Broughton. At the Pay-It-Forward 4 Profits - 3 Step Secret site, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues to soar.

See you tomorrow for the next Email Marketing Tip.

How to Build Your Mailing List

LESSON #3
7 Wise Ways to Collect Email Addresses and Build Your Mailing List
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The tips offered in the first two lessons are the building blocks for what comes next. They don't require any cash, just a little time, and believe me, you'll get back much more than you give or expect.
Okay, enough motivation and inspiration. Let's get down to business...let's learn HOW TO CAPTURE EMAILS.
If you're wondering why you need emails, there's a key point to remember:
A LARGE EMAIL LIST = REPEAT RESIDUAL CUSTOMERS
Once you have an email list, you can begin to make SERIOUS MONEY.
So how do you capture email addresses? I'm glad you asked.
The answers follow.
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7 Wise Ways to Collect Email Addresses and Build Your Mailing List ===============================================
Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to offer up their email address, you're going to have to offer up an incentive. Nothing works better than something that's complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.

Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site. Make sure the pop-up offer is something that's valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.

-Word to the Wise: If you need a pop-up, you can pick
one up F-R-E-E (there's that word again)
-Another Word to the Wise: "Instant" is a very powerful pop-up offer.

Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.

-Word to the Wise: from the U.S. Post Office:
Postage is much less expensive for a postcard than
a standard-size letter. (Not only are they economical,
postcards are more likely to get your message across
since the consumer doesn't have to open an envelope.)

Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially. Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you're missing the boat, not to mention the thousands of visitors who bypass your homepage.

-Word to the Wise: If you don't know how to create an
opt-in form, no worries. 3 Step Secret has a foolproof build
your own tool made just for you!

Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.

-Word to the Wise: Not all the people who sign up for your contest
are good prospects. Many are just contest"junkies" -- people who
are only looking for freebies and have no intention of buying a product
or service.
-Warning to the Wise: If your prizes are cash or large-ticket items,
you should be sure to check with local agencies to make sure you're
not violating any contestlaws.

Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be onestep ahead of the game in collecting email addresses,
LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.

-Word to the Wise: Don`t have an autoresponder? Here are two highly
recommended sites: ThirdSphere or Aweber

Wise Way #7 - JUST ASK
If you're chatting with a prospect on the phone or a potential customer stops by your place of business, don't be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want...you know what you need. It's time for you to set your traps and CAPTURE THOSE EMAILS!

Lesson #2 - Email Aesthetics

It's an old, old saying, but it’s true:
"You only have one chance to make a good first impression."
And in an email, the first impression will make or break your business.

Did you ever have an ugly looking email land in your inbox?
You know what I’m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn’t feel the urge to read it. You probably just wanted to delete it as quickly as possible.

PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below – and they're just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.

DO's and DON'Ts FOR ATTRACTIVE EMAILS

• DON`T use COLOR fonts in your message.
• DO use BLACK TEXT ON A WHITE BACKGROUND. (When you're "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
• DON`T use UNCOMMON FONTS. (If someone's system doesn't recognize the font you’ve selected, they could see gibberish instead of your brilliant message).
• DO use COMMON FONTS: Arial, Times New Roman, and Courier New.
• DON`T use flashing buttons or banners in your email!
• DO use HYPERLINKS (Hyperlinks is their gateway to you-lead them to where you want them to go)
• ALWAYS use SIGNATURE TAGS (This will give your reader a look at who you are
  

Easy as pie...and the results will amaze you!