LESSON #5 - Using Autoresponders To Multiply Marketing Power & Save Time!

Today's lesson is going to introduce you to your new best friend -- the autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture.
Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you how to make it super-effective. If you don't have an autoresponder, Pay-It-Forward 4 Profits is the place to go: 3StepSecret

(As so many of our subscribers already know, Pay-ItForward 4 Profits is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you`ll visit our site and let us "show you around")
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Using Autoresponders To Multiply Marketing Power & Save Time!
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An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.

WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it's no longer cost-effective. This strategy yields a much higher response rate than witha one-shot mailing (typically just 1% or less).
-From the Research Labs: Research shows that, on average,
A PROSPECT MUST BE CONTACTED SEVEN TIMES
before you have any real chance atclosing a sale.

BE IN THE TOP 10
If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!
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OPEN THE DOOR & CLOSE THAT SALE WITH PAY-IT-FORWARD 4 PROFIT`S UNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
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TECHIQUE #1 - THE "KILL OVERKILL"TECHNIQUE
You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don't send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages when ever they arrive. By sending a series of sales letters SPACED A PART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.

TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy. With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you're over-selling. If you're a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites.

TECHNIQUE #3 - THEY'LL LEARN/YOU'LL EARN TECHNIQUE
Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service. This too is a soft sell approach.

TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40%hard-sell and 60% soft-sell is generally about right.

Good luck!